What is SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)?

SEO is a organic or natural way of generating traffic through search engine results and also its a non-paid results. Search engine optimization is used to improve rankings, drive traffic and to increase awareness across different search engines. There are many factors which are related to S.E.O, its starts from the words on your web page to the way other sites linked to your website.

SEO – It is not about building search engine-friendly websites, It’s all about making site friendly for users. As it starts from finding the terms and phrases (keywords) which generate traffic to your site and it is one o the main channel of Digital marketing

Because of S.E.O you can generate organic results across all the search engines.

Search Engine Marketing (S.E.M) vs Search-Engine-Optimization (S.E.O)

Example shown in the below figure


Few Key Points and Summary of this topic:-

  • SEO is used to generate natural traffic and Rank our website results in Search Engine Page Results(SERP)
  • It will not generate the instant results.
  • It will takes time from 10days to 12 months.
  • It is Organic results
  • It is Non Paid results.
  • Website will get indexed in search engines even without SEO-implementation.

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