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What is Digital Marketing – Its Definition

What is Digital Marketing?

Digital marketing is well known as promotion of products or brands or services by using digital technologies. Mainly on the internet, it also includes mobile phones, display advertising and other digital medium. The Channels of the digital marketing are listed below:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)
  4. Social Media Optimization (SMO)
  5. Email Marketing
  6. Mobile Marketing
  7. Display Advertisements
  8. Content Marketing
  9. Affiliate Marketing

Key Participants in the Digital-Marketing is well explained below and how they interact:

  • Consumer
  • Advertiser
  • Publisher

Consumer: Users who uses the internet through mobile, Desktop or by using other devices to access the websites and consume or purchase the products and online services.

Advertiser: A brand, product or service that promotes itself online through a variety of digital channels.

Publisher :- A publisher is one who monetize there website by selling Ads Slots to Advertisers and Publishers are the online destination which is accessed by consumers.

 

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