Types of SEO
Search engine optimisation or SEO is a technique of which helps to boost your website’s rankings on search engines. Its a very important factor for all the companies including small and larger scale business platforms. The 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White hat SEO:
This is one of the most popular SEO technique and genuine SEO technique to improve search engine rankings of a website by following the genuine search engine guidelines of SEO Algorithms and without doing any spam activities.
- Techniques include in white hat SEO are listed below:
- High quality content development,
- Link acquisition by high quality content, website On Page Optimisation
- Restructuring, Manual outreach and research.
If you choose white hat SEO method then you can expect a gradual and steady long lasting growth in your website ranking and Traffic.
Black hat SEO
This techniques exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites by following spam methods. This method of SEO is not recommened and it is not in accordance with the SEO guidelines set by search engines.
The black hat SEO techniques include:
- Keyword stuffing
- Link spam
- Hidden text
- Hidden link
When you choose this method, you can expect unpredictable and also, quick results but short lasting growth in ranking.
Grey hat SEO
In this SEO technique both Black Hat SEO and White Hat SEO Methods are used. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. But, they may not cross the line to black hat SEO. Simply it can be said as Mix of White Hat SEO Technique and Black Hat SEO Technique.